What is RAD Michigan?

Rad Michigan Logo about us

What is RAD Michigan?

Hi there! You found us!  But, who are we and why are we here?

Rad Michigan is a lifestyle brand that promotes Michigan as a "Really Awesome Destination" (RAD).  Whether you're exploring the furthest reaches of the UP, hiking the dunes, boating on the lake or just grabbing a drink at a local brewery, there's a lot to love here in Michigan. There's no better way to show off your love for our state than with a RAD Michigan product!

RAD Michigan Products

We've created a plethora of products to show off your pride for this beautiful state while also acknowledging your willingness to support a small local business and donate to children suffering from Leukemia (see below).  We've got apparel for the whole family like tees, hoodies, sweatshirts, and hats all in various color options, including your favorite college or sports team. We also have accessories available such as mugs, phone cases, face coverings/masks and even throw pillows!  We're always looking to add more products and love feedback regarding which products you would like to see in our shop! Reach out to michiganisrad@gmail.com with your feedback.

Giving Back to Michigan

RAD Michigan is passionate about helping others, especially children in need. We donate a portion of profits of every single sale to the Children's Leukemia Foundation of Michigan, now called the Blood Cancer Foundation of Michigan. You can find more about their amazing organization here.


Free Shipping. Forever. Always.

We will never charge you shipping fees on orders shipped within the United States. 

About Me

Hey there! I'm Ben and was born and raised here in Michigan, but creating a business like RAD Michigan is something I never could have imagined.  I graduated from Michigan State with a Masters in Accounting and worked in accounting and finance for 13 years. In 2018, my wife and I were tired of the corporate rat race and quit our jobs to travel the world...for a year...with our toddler. We knew we wanted to begin new life chapters that gave us more flexibility to spend quality time with our children.

During the year of travel, we visited 22 countries and started social media channels called The FUNemployed Family to document our big life change. I began diving into photography, videography and drone work as I brainstormed ideas on how I could feed my creative appetite and adapt a slower pace of life while also making a living. Once we returned to the US, I became a licensed drone pilot and professional photographer starting a business called The Rad Nomad Creative Company.

But, something was still missing.  I have a passion for graphic design and marketing and I started playing around with ideas for a Michigan based brand that celebrates the beauty of our state while also helping those in need, specifically children fighting against Leukemia.  And thus, RAD Michigan was born in the fall of 2020.  This is the first time I've started a lifestyle and apparel brand.  I'm learning a lot as I go, so bear with me as we grow!  Thanks for stopping by!